IFP Group events are the fastest and most efficient way to access the Middle East markets. Exhibitors benefit from massive exposure to premier regional agents, dealers, buyers and distributors. Our events provide an expert environment in which a wide range of sales and business objectives can be achieved.

IFP communication campaigns cover a wide range of traditional and innovative channels that include both advertising and targeted visitor promotion. Our expertise combines both creativity and strategic planning to produce effective results that provide real business value. Our comprehensive mix of marketing tools aims at maximizing our shows exposure and communicating to our target audience the many benefits of exhibitions and the opportunities they offer.

IFP shows have excellent media coverage and high profile branding throughout Lebanon and the Middle East using all available types of communication including print, web, TV and radio to generate maximum impact and exposure for our clients. IFP has extensive and well-established relationships that create a vast network of strategic partners and many leading publications and trade magazines have now become steady partners and official supporters of our shows.

IFP has effectively built solid relationships with key decision-makers in the region, including company owners, directors, agents, representatives and buyers. Through its wide network of contacts and its extensive business database, IFP is able to successfully target the right audience for the right show.